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Rory Sutherland: Life lessons from an ad man


Rory Sutherland: Life lessons from an ad man
Rory Sutherland: Life lessons from an ad man
Duration: 16:39

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.