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John Gerzema: The post-crisis consumer


John Gerzema: The post-crisis consumer
John Gerzema: The post-crisis consumer
Duration: 16:34

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.