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Rory Sutherland: Sweat the small stuff


Rory Sutherland: Sweat the small stuff
Rory Sutherland: Sweat the small stuff
Duration: 12:37

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.