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Sheena Iyengar on the art of choosing


Sheena Iyengar on the art of choosing
Sheena Iyengar on the art of choosing
Duration: 24:08

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.